Maruti is not worried about its exit from diesel



Maruti is sticking to this strategy at a time when rival Hyundai is looking to make the most of the monopoly it will have in the compact diesel segment from April 1, 2020, when the BSVI emission norms kick in. The market leader’s confidence stems from the rapid shift in favour of petrol in the PV segment. For newer models such as MG Hector and Seltos, nearly 75 per cent bookings are for petrol variants, Kia has 55 per cent from petrol variants.



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In 6 months Maruti sold 2 lakh BSVI compliant cars



The figures are encouraging for the auto industry amid apprehension that due to higher cost and lack of fuel availability, cars with stricter emission standards may not be popular in initial stages. Automakers had even cited this confusion as one of the reasons for dwindling car sales in India, reports Arindam Majumder.



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From Maruti Baleno to Toyota Glanza, rebadging is here



Globally, cross-badging is accepted marketing strategy used by group companies or partners and is done to shorten the lead time for product introduction, to save costs and accelerate volumes, reports Shally Seth Mohile.



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